Client Wicked / Serino Coyne
Project Wicked promotional popup stores
Agency Hornall Anderson
Role Concept Design, Art Direction

Hornall Anderson teamed up with Westfield Malls and Serino Coyne to concept a series of brand touch-points and 'popup' stores to exist within select cities nationwide during the course of Wicked's showings. The below storyboards were the result of our ideation process.