(from Hornallanderson.com) We partnered with the iconic Empire State Building to communicate – through the art of storytelling and multi-media – their sustainability initiative of an unprecedented, energy efficient retrofit that will decrease the building’s consumption of watts and BTUs by a staggering 40%. Re-imagining the 3,500 square feet of queuing space led to a truly animated queuing experience — a narrative-driven blend of digital media and museum-quality exhibits educating visitors about the circa-1931 skyscraper’s transformation into a beacon of energy efficiency. A robust, opt-in mobile-web interface enlists QR codes layered throughout the exhibit to augment the physical experience, while enabling visitors to engage with the exhibit after leaving the physical space. Looking forward, the exhibit’s ultimate goal is to cast the retrofit as a template for change, helping the Empire State Building establish a leadership position for retrofitting pre-war/historical buildings around the globe.









Slides from the animated 10'10' four sided cube at exhibit start