Strings Website and iPhone App
Agency Hornall AndersonRole Design, application planning, motion design
(from Hornallanderson.com) This is what Strings.com – a consumer tool that connects users with entertainment, places, products and content relevant to them – sought when they tapped Hornall Anderson to help them streamline an existing prototype and strategize how to create a usable site that people would trust. Rather than sifting through recommendations or being targeted by marketers, consumers will find content and products relevant to their personal interests.
