Microsoft CES 2010 Nucleus
Agency Hornall AndersonRole Design, Interactive Experience Design, Experience Design
(from Hornallanderson.com)For four decades, the annual International Consumer Electronics Show (CES) has been a leading showcase for emergent technology and the premier opportunity for consumer technology brands to connect with their core users. Leveraging the existing exhibit structure, we created an interactive audio-visual experience at the center of the Microsoft booth - known as the Nucleus - that connects users to each other and to the Microsoft brand through their senses. Visitors interact with the walls to activate and alter different layers and beats in the ambient music track, each triggering a unique visual projection mapping to a Microsoft product on one of three dimensional surfaces. Kiosks let visitors explore the connections between Microsoft product groups and even download a ringtone from their track.
