Microsoft Visitor's Center
Agency Hornall AndersonRole Design, Interactive Experience Design, Experience Design
(from Hornallanderson.com)Microsoft recently cut the ribbon on a brand new 10,000 sq-ft Visitor Center. Nearly a year earlier, we were tapped to help bring this space to life and to completely rethink the way visitors connect to Microsoft’s products, service, history, and vision. Partnering with SkB Architects, we created an immersive experience that invited visitors to redefine their connection to this global brand through a series of tangible, entertaining interactions.
We began by authoring a holistic story of the desired consumer experience, weaving Microsoft's products and innovations into the physical space itself. A mix of truly unique digital and analog interactive installations anchor the experience, and rich media environments highlight the life-enriching capabilities of Microsoft technologies. The result is a highly branded, highly entertaining space that positions the software giant as a true, multi-faceted innovator.
